We’ve been working with GSG since 2017, and have evolved the relationship to become an integral part of their external and internal marketing support.
Contract logistics is a complicated business, which not only requires sophisticated processes and clear organisation but also a great team of people, from the offices to the drivers on the front line.
This requires an ongoing 360° communication programme to promote the business not only externally but also to the hundreds of drivers around the UK. Companies like GSG perform some exceptional duties in their everyday operations, which sometimes get overlooked as ‘just something we do’. We’ve helped change that.
We have also worked with the management team to introduce a staff values programme, with a combination of messaging, success-story-telling and promotional gifts to engage the teams.
We’re not videographers, but it’s amazing what you can do with an iPhone, a microphone, Final Cut Pro and some copyright-free music.
It helps us create stronger, more personal messages, contextualised for promoting messages to customers, staff and new starters.
Click 71 has helped us focus. Not only have they delivered some great campaigns – including staff incentives – they’ve also saved us a lot of money, which is what a good consultant should do.
Robert Berringer
Managing Director, GSG
If you fancy an informal chat about what you have and what you want when it comes to marketing and your online presence, get in touch.
