Marketing for Windows Companies
We’ve been working with window companies since 2005, building websites and implementing marketing programmes that improve your sales lead generation.
If you need more business enquiries for your windows company, read on…
If you’ve found marketing your windows company online hard – with local competitors and national double-glazing companies all looking for attention – we can help.
We’ve been building websites and providing marketing services for companies installing windows, doors, and conservatories since 2005, and we know what it takes to help you compete effectively.
No empty promises, just realistic goals that offer you the chance to increase your order book.
Want to know how?
How much does it cost?
This isn’t about shiny marketing gimmicks or the latest TikTok trend. It’s about focus based on years of experience marketing windows companies.
If you’re running a small or mid-sized double glazing firm in the UK, and you rely on your website to bring in leads (as you should), then you need to treat that site like a salesperson, not a brochure.
Like all businesses, marketing a company selling windows, doors and conservatories is simply a matter of focus and application – especially when it comes to spending money on website design, SEO and marketing. It’s easy to get drawn into over-hyped sales pitches online – promising you XX windows sales leads per day – but they are generic.
Your business may not be unique, BUT, there are certain factors that affect how to attract the right kind of sales enquiries to your door.
Working day-to-day in your business, you probably take many things for granted – after all you’re busy.
Not just assumptions on why you think people buy what you sell, but also what motivates them to (a) look for products that you sell, and (b) how they choose to interact with the sales process.
Time and time again, this starts with making sure your window company website and marketing material have the information people need to jump to the next step in the sales process – using SEO to attract the right traffic and persuasive design to drive enquiries.
A good Windows company website isn't designed to make the sale there and then (that doesn't happen). It's job is to sell the enquiry.
Nobody likes a tyre kicker, it costs money and time. That’s why making sure you focus on the right people with the right message is key.
Clear website design, good website content and SEO that is focused work hand in hand in hand. Then you can focus on the channels that drive enquiries to your windows business. Search engines are evolving, but the key basics that need to sit on a website make such a difference when you get them right. This means that with the right focus you can capture people who have the intent of buying what you sell.
Yes, you can use social media to promote your windows company brand, but when you’re looking for sales leads, it’s a case of focusing on the right channels with the right messages… and intent.
immediate six-month traffic
immediate web enquiry change
When a new windows company website goes live, we tell clients that their traffic may well go down. But with a focus on real results (seals leads), quality trumps quantity every time when it comes to getting business through the door.
When this website went live for a windows company client, the traffic did go down, but the enquiries shot up.
Results-wise, we get around three times more enquiries per month than we did before using Click 71. Craig also talks English, not marketing, and helps us understand where to put our advertising money. Click 71 now manages all our marketing and design work and is much more of a partner than a supplier.
Matthew Ripton
Owner, Ripton Windows
immediate four-month traffic
immediate web enquiry change
When it comes to website design and SEO for windows companies, our focus is always on tangible business KPIs. We don’t get bogged down in search engine positions for the sake of it because that doesn’t pay the bills.
Not all traffic to your windows company website is relevant and not all search engine positions lead to people interested in buying your windows, doors and conservatory products. We keep our eyes on the prize – sales leads and enquiries.
Click 71 helped us create a faster, more straightforward website solution that continues to grow, both in the amount of traffic we receive and, more importantly, the number of sales enquiries we get.
Don Tidby
Owner, Ridon Glass
If you’d like to find out more about how we help companies selling windows, doors and conservatories genrate more sales leads, or to arrange your free website audit, why not get in touch?